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	<title>Comments on: &#8220;Shouldn&#8217;t It Be Cheaper If I Buy More?&#8221; &#8211; How Media Markets Change the Ad Business</title>
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	<link>http://greghills.com/2010/01/31/shouldnt-it-be-cheaper-if-i-buy-more-how-media-markets-change-the-ad-business/</link>
	<description>Thoughts on Digital Media, Technology, and Business</description>
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		<title>By: JON</title>
		<link>http://greghills.com/2010/01/31/shouldnt-it-be-cheaper-if-i-buy-more-how-media-markets-change-the-ad-business/comment-page-1/#comment-179</link>
		<dc:creator>JON</dc:creator>
		<pubDate>Tue, 07 Sep 2010 04:14:33 +0000</pubDate>
		<guid isPermaLink="false">http://greghills.com/?p=66#comment-179</guid>
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		<title>By: WILLARD</title>
		<link>http://greghills.com/2010/01/31/shouldnt-it-be-cheaper-if-i-buy-more-how-media-markets-change-the-ad-business/comment-page-1/#comment-172</link>
		<dc:creator>WILLARD</dc:creator>
		<pubDate>Mon, 06 Sep 2010 09:26:39 +0000</pubDate>
		<guid isPermaLink="false">http://greghills.com/?p=66#comment-172</guid>
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		<title>By: GARY</title>
		<link>http://greghills.com/2010/01/31/shouldnt-it-be-cheaper-if-i-buy-more-how-media-markets-change-the-ad-business/comment-page-1/#comment-153</link>
		<dc:creator>GARY</dc:creator>
		<pubDate>Sun, 05 Sep 2010 13:04:31 +0000</pubDate>
		<guid isPermaLink="false">http://greghills.com/?p=66#comment-153</guid>
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		<title>By: Kylie Batt</title>
		<link>http://greghills.com/2010/01/31/shouldnt-it-be-cheaper-if-i-buy-more-how-media-markets-change-the-ad-business/comment-page-1/#comment-56</link>
		<dc:creator>Kylie Batt</dc:creator>
		<pubDate>Wed, 19 May 2010 11:37:49 +0000</pubDate>
		<guid isPermaLink="false">http://greghills.com/?p=66#comment-56</guid>
		<description>&lt;strong&gt;Теперь всё понятно, спасибо за объяснение....&lt;/strong&gt;

&lt;a href=&quot;http://gelion-imidge.ru/?p=215&quot; rel=&quot;nofollow&quot;&gt; &lt;/a&gt; They asked an interesting question: &#8220;Shouldn&#8217;t it be cheaper if I buy more?&#8221;
We&#8217;re all used to getting volume discounts.....</description>
		<content:encoded><![CDATA[<p><strong>Теперь всё понятно, спасибо за объяснение&#8230;.</strong></p>
<p><a href="http://gelion-imidge.ru/?p=215" rel="nofollow"> </a> They asked an interesting question: &#8220;Shouldn&#8217;t it be cheaper if I buy more?&#8221;<br />
We&#8217;re all used to getting volume discounts&#8230;..</p>
]]></content:encoded>
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	<item>
		<title>By: Kylie Batt</title>
		<link>http://greghills.com/2010/01/31/shouldnt-it-be-cheaper-if-i-buy-more-how-media-markets-change-the-ad-business/comment-page-1/#comment-53</link>
		<dc:creator>Kylie Batt</dc:creator>
		<pubDate>Tue, 04 May 2010 11:27:41 +0000</pubDate>
		<guid isPermaLink="false">http://greghills.com/?p=66#comment-53</guid>
		<description>&lt;strong&gt;Я знаю, Вам здесь помогут найти верное решение....&lt;/strong&gt;

&lt;a href=&quot;http://liga-ag.ru/?p=301&quot; rel=&quot;nofollow&quot;&gt; &lt;/a&gt; ......</description>
		<content:encoded><![CDATA[<p><strong>Я знаю, Вам здесь помогут найти верное решение&#8230;.</strong></p>
<p><a href="http://liga-ag.ru/?p=301" rel="nofollow"> </a> &#8230;&#8230;</p>
]]></content:encoded>
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	<item>
		<title>By: dherman76</title>
		<link>http://greghills.com/2010/01/31/shouldnt-it-be-cheaper-if-i-buy-more-how-media-markets-change-the-ad-business/comment-page-1/#comment-85</link>
		<dc:creator>dherman76</dc:creator>
		<pubDate>Tue, 02 Feb 2010 14:05:00 +0000</pubDate>
		<guid isPermaLink="false">http://greghills.com/?p=66#comment-85</guid>
		<description>Great, nicely written.</description>
		<content:encoded><![CDATA[<p>Great, nicely written.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: dherman76</title>
		<link>http://greghills.com/2010/01/31/shouldnt-it-be-cheaper-if-i-buy-more-how-media-markets-change-the-ad-business/comment-page-1/#comment-27</link>
		<dc:creator>dherman76</dc:creator>
		<pubDate>Tue, 02 Feb 2010 12:05:48 +0000</pubDate>
		<guid isPermaLink="false">http://greghills.com/?p=66#comment-27</guid>
		<description>Great, nicely written.</description>
		<content:encoded><![CDATA[<p>Great, nicely written.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Microsoft Ad Exchange To Begin Testing; DoubleClick Rumors In The UK; Ad Networks Apparently Forgot To Die</title>
		<link>http://greghills.com/2010/01/31/shouldnt-it-be-cheaper-if-i-buy-more-how-media-markets-change-the-ad-business/comment-page-1/#comment-26</link>
		<dc:creator>Microsoft Ad Exchange To Begin Testing; DoubleClick Rumors In The UK; Ad Networks Apparently Forgot To Die</dc:creator>
		<pubDate>Tue, 02 Feb 2010 05:07:21 +0000</pubDate>
		<guid isPermaLink="false">http://greghills.com/?p=66#comment-26</guid>
		<description>[...] Greg Hills looks at the contradiction in media buying today where no longer does buying in bulk necessarily mean you&#039;ll get better terms - especially in the world of DSPs and exchanges. Hills writes, &quot;In a market, prices are determined by the intersection of supply and demand and, all else being equal, price goes up as you buy more. Those familiar volume discounts go away.&quot; Read more. [...]</description>
		<content:encoded><![CDATA[<p>[...] Greg Hills looks at the contradiction in media buying today where no longer does buying in bulk necessarily mean you&#39;ll get better terms &#8211; especially in the world of DSPs and exchanges. Hills writes, &quot;In a market, prices are determined by the intersection of supply and demand and, all else being equal, price goes up as you buy more. Those familiar volume discounts go away.&quot; Read more. [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: danreich</title>
		<link>http://greghills.com/2010/01/31/shouldnt-it-be-cheaper-if-i-buy-more-how-media-markets-change-the-ad-business/comment-page-1/#comment-25</link>
		<dc:creator>danreich</dc:creator>
		<pubDate>Mon, 01 Feb 2010 17:02:25 +0000</pubDate>
		<guid isPermaLink="false">http://greghills.com/?p=66#comment-25</guid>
		<description>Nice</description>
		<content:encoded><![CDATA[<p>Nice</p>
]]></content:encoded>
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