“Brand is magic… there is no computer that can figure out magic,” according to Jim Heckman, CEO and founder of 5to1.com, explaining why advertising and marketing will always require a human element — meaning the good services of media planners and buyers.”
“Digital Hollywood: Media Agencies Are Here to Stay — Ad Networks, Not So Much.” MediaPost. May 6, 2010
“Any sufficiently advanced technology is indistinguishable from magic.”
Arthur C. Clarke, Profiles Of the Future, 1961.
Well, do you? Which type of marketing magician do you prefer?
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